RightsFlow founder and CEO Patrick Sullivan announced on December 9th, 2011 that Google have acquired his company in order to facilitate copyrights and licensing compliance as well as monetization for artists, labels, distributors and other interested parties around the world.
“We’re pleased to now be taking a momentous step with the team at YouTube, that shares in our vision of solving the really challenging problem of copyright management. Combined with the worldwide platform and reach of YouTube, we’ll now be able to drive awareness, adoption, and licensing success to a much larger audience — ultimately benefiting users, artists, labels, songwriters, publishers, and the entire global music ecosystem.”
This is indeed the next logical step in monetizing online available music and other works of art that are subject of intellectual property of content producers. It’ll be interesting to see, how Google/YouTube will implement RightsFlow into the YouTube user experience. (News via Patricia Britton on G+)